Name of business/organization.
Slogan/tagline. (Even if not finalized. Any ideas you have at present.)
What is your 10-second "elevator pitch?" Please describe your business in one sentence.
What products and/or services do you offer?
What is your business’s mission statement, vision or values?
What is the background story if your business name?
Where is your business located and what area(s) do you service?
Who is the target market? (age, gender, industry, locality, what they do, what are their
How would you like your target market to perceive your business? What is the one thing
you want them to remember after they have seen your logo?
Who are your main competitors?
What is your USP (Unique Selling Point)? I.e. What makes your product/service so special
that differentiates you to your competition?
What words would best describe the way you want your brand to be perceived?
Do you have any comments in relation to color(s)?
Are there images that you believe will resonate with your target audience?
Do you have any preconceived ideas about the design direction? If so, please detail below
and provide any sketches and/or reference materials you have.